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    Industry analysis of online dating

    It has become increasingly common for individuals to find their partners online, a trend which started around 1997.Back then, not everyone acknowledged the benefits of this activity, which was perceived as a rather impersonal way of finding love.

    ” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population (adults aged 16 and older) of the selected market (market segment, region) for each year.Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users.Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.

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